I’ve got nothing new to add to this conversation, but… really? Target Field? Which connects to the existing Target Center with the new Target Plaza? Seriously?!
I like Target as much as the next buppie. I don’t find this offensive in any way. I don’t even dislike it. It’s just boring as fuck. Calling it “savvy” is generous. Smart. Reasonable. Predictable. Feel-Good. All of those. But let’s not get too crazy.
One could argue plunking down again for naming rights constitutes a solid commitment to the community in which the Target Corporation is HQed. I’m still wondering on the status of their proposed move from downtown Minneapolis to a new Brooklyn Park corporate campus.
The best part is, after all the hubbub over the possible Land O’ Lakes Field naming based solely on domain ownership, someone else who’s not Target or the Twins already owns TargetField.com. Heh!
